Hannah's Story | Podcast
Project
Project
Developed the visual design for Hannah’s Story, an award-winning podcast series produced by 9News Queensland and 9Podcasts. This included creating the podcast thumbnail and a broadcast promotional video, ensuring a cohesive visual identity across platforms. Hannah’s Story has been recognised with prestigious accolades, including the New York Festivals Radio Award, Australian Podcast Spotlight Award, Kennedy Award, and the Mid-Year Walkley Award.
Developed the visual design for Hannah’s Story, an award-winning podcast series produced by 9News Queensland and 9Podcasts. This included creating the podcast thumbnail and a broadcast promotional video, ensuring a cohesive visual identity across platforms. Hannah’s Story has been recognised with prestigious accolades, including the New York Festivals Radio Award, Australian Podcast Spotlight Award, Kennedy Award, and the Mid-Year Walkley Award.
Challenge
Challenge
The challenge from a design stand point was matching the tone for both the narrative and the gravity of her story. True crime media often centers/sensationalising perpetrators, leaving victims’ experiences underrepresented. The podcast narrative was centred around Hannah. The impact of her presence in both life and after.
The challenge from a design stand point was matching the tone for both the narrative and the gravity of her story. True crime media often centers/sensationalising perpetrators, leaving victims’ experiences underrepresented. The podcast narrative was centred around Hannah. The impact of her presence in both life and after.
Research
Research
The definition of Domestic violence listed by Service Australia is “Any behaviour that’s violent, threatening, controlling or intended to make you or your family feel scared and unsafe can be considered family and domestic violence.”
There are several forms of domestic violence which include but not limited to - Coercive control, physical violence, sexual violence, emotional and/or psychological abuse and Economic abuse.
In 2021–22, 27.4% of Australian females and 11.9% of males 18 years and older had experienced violence or abuse by an intimate partner or family member since the age of 15.
The definition of Domestic violence listed by Service Australia is “Any behaviour that’s violent, threatening, controlling or intended to make you or your family feel scared and unsafe can be considered family and domestic violence.”
There are several forms of domestic violence which include but not limited to - Coercive control, physical violence, sexual violence, emotional and/or psychological abuse and Economic abuse.
In 2021–22, 27.4% of Australian females and 11.9% of males 18 years and older had experienced violence or abuse by an intimate partner or family member since the age of 15.
Market Analysis
Market Analysis
Podcast Landscape
True crime podcasts are one of the most consumed genres in Australia and internationally. However, many shows lean toward sensationalism and often focus on the perpetrator, detailing their background, psychology, and crimes. This framing risks overshadowing victims, reducing them to supporting characters in their own stories.
Victim-Focused Storytelling
There has been a growing demand for media that shifts focus toward victims and their communities. Examples include podcasts such as The Teachers Pet (Australia) or Believed (NPR, US), which gained traction not only for their investigative reporting but also for their empathetic treatment of victims’ voices. This trend suggests audiences are looking for narratives that prioritise respect, remembrance, and community impact rather than glorifying perpetrators.
Podcast Landscape
True crime podcasts are one of the most consumed genres in Australia and internationally. However, many shows lean toward sensationalism and often focus on the perpetrator, detailing their background, psychology, and crimes. This framing risks overshadowing victims, reducing them to supporting characters in their own stories.
Victim-Focused Storytelling
There has been a growing demand for media that shifts focus toward victims and their communities. Examples include podcasts such as The Teachers Pet (Australia) or Believed (NPR, US), which gained traction not only for their investigative reporting but also for their empathetic treatment of victims’ voices. This trend suggests audiences are looking for narratives that prioritise respect, remembrance, and community impact rather than glorifying perpetrators.
Audience
Audience
Final Results
Final Results
